About Big Bite
Big Bite is me—Michael Braithwaite—and a constellation of sharp collaborators I bring in depending on the shape and scale of the work. I’m a narrative strategist, systems thinker, and occasional chaos translator for organizations navigating complexity, public scrutiny, or structural change.
For the past 20 years, I’ve worked at the intersection of culture, narrative, and organizational design. My clients span civil society, philanthropy, and creative industries. In other words, groups doing the hard work of shaping more just, imaginative, and durable futures. I support them in making sense of what’s shifting, aligning what they say with what they do, and designing communications and cultures that can hold up under pressure.
Big Bite exists because I believe that clarity is constructive, soft power. The kind that opens. Convenes. Grounds. The kind that makes it easier to act with integrity in real time, especially when conditions get weird. And they are weird more often than not these days.
Depending on the work, I partner with legal experts, cultural strategists, researchers, and creatives. But the throughline is always the same: thoughtful strategy, narrative depth, and a bias toward building the future, because repair takes more than reminders of what's broken.
Big Bite’s Values
🌀 Clarity *(Schwartz: Self-Direction – Thought)
Because clear language is a form of care. It’s how we honor autonomy, build trust, and move forward with intention. Clarity is about purpose.
🌱 Integrity *(Schwartz: Universalism – Integrity / Benevolence)
Integrity is alignment. When what we say matches what we mean, and what we stand for shows up in how we work.
🌊 Resilience *(Schwartz: Security – Personal / Stimulation – Challenge)
I help people stay steady in narrative turbulence by naming what’s at stake, preparing for backlash, and building language that can bend without breaking.
🐚 Imagination *(Schwartz: Self-Direction – Creativity / Universalism – Nature)
Imagination isn’t fluff, it’s infrastructure! It’s how we widen possibility and build futures that weren’t visible from the last page.
🧭 Courage *(Schwartz: Stimulation – Challenge / Achievement)
Courage shows up when values are tested. I work with people who speak up anyway.
Grounded in the Schwartz theory of universal human values