The long game of meaning, designed from root to fruit
what we doBig Bite helps organizations and funders make sense of the narratives helping or hindering their work. We map the cultural patterns beneath public understanding, and build through-lines to your communications.
Most organizations know that narrative matters, but struggle to name what that really means, investing instead in messaging that’s right for the moment, but not for the vision.
At Big Bite, we treat narrative as an expression of culture. Our Root-to-Fruit framework looks at how context and shared belief shape what people see as possible. It’s a way to see the full picture of how change takes hold and how to make it last beyond your next campaign.
Root-to-Fruit Framework
A Systems Approach to
Narrative Strategy
Every narrative grows from somewhere. Our framework maps how meaning moves through and with how we communicate. We look at how ideas take hold and spread.
We connect unseen values and social patterns to visible stories, messages, and behaviors that grow from them. Ecosystems of meaning nourish standalone stories. Let’s figure out your ecosystem.
How We Help
-
Narrative Strategy & Positioning
We map the narratives shaping your field or issue and design strategies that keep your communications aligned, credible, and irresistable.
-
Comms Calibration
Logic, tone, framing, values...we’ll spot where your story drifts from your values and bring it all back in sync.
-
Workshops & Learning Spaces
Interactive sessions that turn big ideas about culture and meaning into everyday communications tools.
-
Risk & Resilience Strategy
Stormy political climate? We help you stay steady with legally informed narrative and risk analysis grounded in purpose through our project, DONE.
Why big bite?
-
Bringing Culture to Communications
Big Bite works at the narrative-culture interface first, and the comms-messaging one second. We start with how people make meaning, then look at how audiences receive messages as a result.
-
Calm in the Chaos
We bring clarity to complex or politically charged work. Clients say they leave our collaborations feeling grounded, seen, and confident. Repressive political contexts are designed to confuse. We help you refuse that confusion.
-
Rigor Married with Imagination
We pair systems-level analysis with creative curiosity, and, dare we say it…fun. Every project moves between pattern and possibility, ensuring the work is both intellectually sound and attuned to the future.
Ready to work from the root up?